Catbird Deploys GiftNow to Enhance Digital Gifting this Holiday Season

Loop Commerce, a Synchrony Solution, Enables New York Jewelry Company to Streamline and Personalize the Gifting Experience

MOUNTAIN VIEW, CA, Nov. 24, 2020– Loop Commerce, today announced that New York-based fashion jewelry designer and merchant Catbird carried out the to supplement its end-to-end digital gifting efforts for their precious jewelry products and gift cards in time for the winter season holiday. Gifting precious jewelry can be extremely tough and time consuming for buyers when evaluating, personalizing and individualizing pieces for the present recipient. With shops not at complete capability, minimal merchandise in screens and shifting store hours, digital gifting can be an invaluable tool to simplify the experience and assistance last-minute gifters by digitally delivering gifts within seconds of the purchase.” We founded Catbird to bring happiness to our clients, assist them choose the most special pieces and produce a really individualized shopping experience,”stated Rony Vardi, creator of Catbird.”We are concentrated on broadening our online gifting and desired a technology partner who could keep those qualities intact through digital gifting; that is why Loop Commerce was such a strong fit for us. GiftNow elevates our virtual styling and gifting service by allowing digital product gifting and offering digital present cards that fulfill our consumers’needs. It also enables the same shopping experience they’ve pertained to anticipate in our physical storefronts.”Catbird is a purpose-led producer and seller of handmade precious jewelry based in Brooklyn, N.Y. with 3 physical stores in New York City. The company deals with independent designers internationally to bring unique pieces to its clients. Catbird manufactures its own line of unique jewelry offerings in its Brooklyn studio utilizing ethically sourced gold and conflict-free stones. Catbird is a member of and”Shopping for and gifting fashion jewelry is an innately tailored experience, however with more customers embracing digital shops, jewelry experts are stepping up to make the experience more special even when

the gifter may not know the recipient’s desired color or designs and the specific piece to acquire,”stated Jennifer Muller, Chief Marketing Officer, Loop Commerce, a Synchrony Solution.”Digital present cards and digital item gifting must generate the same favorable value and psychological reaction as would personally delivering a piece of precious jewelry, which may not be possible this vacation season. And, GiftNow enables these outcomes on a constant basis, not simply for the vacation season, but year-round.”GiftNow is an intuitive Gift Experience Management ™(GXM) platform that manages all facets of gifting operations from present card enablement to gifting curation and customized gift delivery. With GiftNow, gifters can send tailored digital gifts

and present cards in seconds through email and text, and receivers can exchange or modify their items before they deliver. The GiftNow platform has likewise expanded its set of abilities to enable present card advertising programs, including Buy-One-Get-One( BOGO )or Give-One-Get-One card promotions. To read more about the GiftNow service, go to https://www.giftnow.com. About Catbird Jewelry In addition to dealing with a few of the world’s most interesting jewelry designers, Catbird designs and makes its own Catbird line. Our objective is to make gorgeous, shimmering fashion jewelry that will bring you happiness now through

permanently. Our company believe that even really special jewelry can be worn everyday. We operate in

our Brooklyn studio with

fairly sourced gold and all stones are conflict-free. Catbird is a happy member of the CFDA, is licensed Made in New York ™ and is a member of No Dirty Gold. For additional information, please visit. About Loop Commerce GiftNow, from Synchrony’s Loop Commerce, is a holistic Gift Experience Management TM (GXM )option that takes the friction out of gifting. With GiftNow’s purpose-built GXM platform, gifters can send out customized digital gifts and present cards in seconds through e-mail or text. Receivers can exchange or modify the

present on their device prior to it

We are among the largest issuers of personal label charge card in the United States; we also provide

co-branded products, installation loans and consumer funding products for little -and medium-sized businesses, along with healthcare service providers. Synchrony is altering what’s possible through our digital abilities, deep market competence, actionable information insights, smooth client experience and customized financing solutions. For additional information, check out www.synchrony.com and Twitter: @Synchrony Media Contacts: Catbird: Sriya Karumanchi Sr. Marketing Manager!.?.!sriya@catbirdnyc.com!.?.! Synchrony: Farrah Aper!.?.!Farrah.Aper@syf.com!.?.!

ships. GiftNow allows remarkable experiences that benefit gift providers and receivers, as well as business gifting programs, premium specialized and department retailers, and direct to consumer brand names. For additional information, please check out About Synchrony Synchrony( NYSE: SYF)is a leading consumer financial services business. We deliver a vast array of specialized funding programs, as well as ingenious consumer banking items, throughout essential markets including digital, retail, house, automobile, travel, animal and health. Synchrony allows our partners to grow sales and loyalty with consumers.

With shops not at full capability, limited product in screens and moving store hours, digital gifting can be a vital tool to simplify the experience and assistance last-minute gifters by digitally providing gifts within seconds of the purchase. GiftNow elevates our virtual styling and gifting service by enabling digital product gifting and providing digital gift cards that fulfill our customers’needs.”Digital gift cards and digital product gifting need to elicit the very same favorable worth and emotional response as would personally providing a piece of jewelry, which may not be possible this vacation season. GiftNow is an user-friendly Gift Experience Management ™(GXM) platform that handles all aspects of gifting operations from present card enablement to gifting curation and individualized present shipment. With GiftNow’s purpose-built GXM platform, gifters can send out tailored digital gifts and gift cards in seconds by means of e-mail or text.