Datonics Launches Audience Insights, A New Shopify App for Merchants to Create Personalized Shopping & Marketing Experiencesences

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The Audience Insights app is the very first in a suite of Shopify apps from Datonics that will be launched throughout 2020 and 2021 designed to assist merchants increase their revenue through a much better understanding of their buyers.

Audience Insights works finest for stores with 15,000+ U.S. and Canadian monthly special visitors. Go To Audience Insights in the Shopify App Store here.

“Better understanding of client segments helps inform item development, modifications to the item catalog, and UI/UX styles and styles,” said Jachin Scott, Head of Data Services at Sellry. “Audience Insights offers a head start in developing consumer sections and personas which results in more individualized marketing outreach.”

About Datonics
Datonics (www.datonics.com), a subsidiary of AlmondNet, is the Internet’s leading independent aggregator and supplier of exclusive and highly granular search, purchase-intent, life-stage, and group information. Datonics’ 1000+ pre-packaged sectors and endless variety of custom-made keyword-derived sections assist in the shipment of highly relevant, privacy-sensitive advertisements to 200+ million North American consumers on all of their devices. Datonics is headquartered in New York City with a research study and advancement center in Tel Aviv, Israel. Datonics is a member of the Network Advertising Initiative (NAI).

Datonics is known for its high-quality data and offers granular search, purchase-intent, life-stage, B2B, group and premium data. Datonics information includes keyword datasets, originated from online observations on publisher sites, categorized on a one-to-one basis and non-modeled. Its group information is filtered for accidents from several service providers, providing an extra layer of cleaning. Datonics provides 1,000+ pre-packaged sectors including Automotive, Retail and Footwear, Finance and Money, Sports, Travel, Education, and Shopping Habits to name a few in addition to a limitless number of custom keyword-derived sections that facilitate the shipment of extremely appropriate, privacy-sensitive advertisements to consumers on all of their gadgets.

Audience Insights enables merchants to record data on every buyer that visits their stores and accurately matches them versus Datonics’ dataset, which covers over 90% of North American users in the U.S. and Canada. Datonics is understood for its top quality information and provides granular search, purchase-intent, life-stage, B2B, exceptional and market data. Datonics data includes keyword datasets, derived from online observations on publisher sites, categorized on a one-to-one basis and non-modeled. Applying data to ecommerce strategies is a next essential step to helping merchants succeed now and into the future,” said Michael Benedek, CEO, Datonics. Datonics is headquartered in New York City with a research study and advancement center in Tel Aviv, Israel.

This unique app supplies access to information on over 90% of U.S. and Canadian buyers

Audience Insights allows merchants to record data on every shopper that visits their shops and accurately matches them against Datonics’ dataset, which covers over 90% of North American users in the U.S. and Canada. This allows merchants to:

NEW YORK, Oct. 21, 2020— Leading online information market Datonicshas released Audience Insights, a brand-new app created for merchants and readily available for download through the Shopify app shop. Audience Insights is the only app on the Shopify app shop to provide merchants a view into their clients, permitting merchants to develop more personalized shopping and marketing experiences.


  • Understand their audience: Learn what customers purchase, what motivates them, what makes them tick, what motivates them and get extensive insight into the makeup of audiences across interests, habits, going shopping preferences, age, gender, household, hobbies, income, education, occupation, political interest, and more.
  • Individualize experiences: Tailor item brochures, designs and styles, copy, marketing efforts and advertising campaign to be more pertinent and welcoming to keep buyers returning.
  • Enhance marketing strategy: Monitor the effect of targeted projects and efficiently allocate media spend. Uncover concealed data insights and act through Datonics extensive dataset to optimize ROI.

“Our Audience Insights app was developed remotely during the COVID pandemic, giving us palpable understanding into the obstacles that merchants are dealing with. We designed it with that in mind and to assist resolve for the uncertainties of this duration,” said Donna Fintzi, Product Lead, Datonics.

“This year has been specifically hard for retail, and numerous merchants have been strengthened in their decision to transfer to ecommerce as a main channel. Using data to ecommerce methods is a next essential action to assisting merchants succeed now and into the future,” said Michael Benedek, CEO, Datonics. “We are enjoyed be dealing with Shopify and bringing our abundant insights to merchants throughout North America and helping them through this duration and beyond.”

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