Retail Marketers Find New Ways to Meet Goals with Sidecar Amid COVID-19

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Sellers spent 15% more on Google Ads in June YoY– a plain contrast to April (-11% YoY) and May (-9% YoY) spend. Overall Q2 profits grew 15% over Q1, while ROAS enhanced by 6%. From a year-over-year viewpoint, April and May earnings grew 10% and 12% YoY respectively, while June earnings increased 27% YoY.

Merchants spent 15% more on Google Ads in June YoY– a plain contrast to April (-11% YoY) and May (-9% YoY) spend. Google Shopping: April income was up 15% MoM. Overall Q2 earnings grew 15% over Q1, while ROAS improved by 6%. From a year-over-year standpoint, April and May income grew 10% and 12% YoY respectively, while June earnings increased 27% YoY. This trend is specifically playing out in Google paid search, where Sidecar clients saw ROAS enhance 98% and revenue increase 55% in Q2 YoY.

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