Overcoming 3 Common Ecommerce Product Content Challenges

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Instead, use an item information management (PIM) and digital possession management (DAM) system (incorporated or integrated into one) that can ingest product information, update it when needed, and keep it safe from accidental changes. There’s a limit on how quickly you can introduce items– and on how much quality material you can release with– if your ecommerce material gets stuck in approval purgatory. Under pressure to keep pumping out material, online marketers forget to find new usages for the ecommerce product material they already have.

No one in marketing desires to wonder whether they’re looking at precise item information and material. Instead, use a product details management (PIM) and digital possession management (DAM) system (incorporated or combined into one) that can consume product information, upgrade it when needed, and keep it safe from accidental modifications. Nothing slows ecommerce product material production rather like approvals. There’s a limit on how quickly you can introduce items– and on how much quality material you can introduce with– if your ecommerce material gets stuck in approval purgatory. Under pressure to keep pumping out material, marketers forget to discover brand-new usages for the ecommerce item material they currently have.

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