SmarterHQ Launches Smarter Predictions, Enabling Predictive Marketing for Brands Across All Their Data Sources and Digital Channels

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“While AI’s potential is typically spoken about amongst digital marketers, a lot of the abilities have been wishlist products– until now,” stated Michael Osborne, President & & CEO of SmarterHQ. “Artificial Intelligence indicates that the system is believing for you, when actually what it’s doing is forecasting prospective results, evaluating data more broadly, or emerging patterns that might be intriguing however aren’t necessarily so. What brands really require are systems that automate as much as possible, allow for fast analysis of potential reach/outcome, and make it simple to predict results based upon genuine behavioral data– which is precisely what we do at SmarterHQ. Structure these instinctive designs and connections throughout channels can be incredibly complex and time-consuming for brands to do on their own and with the patchwork of suppliers needed to provide a comparable offering.”

“Our models adapt to the most current customer behaviors. Determining shifting customer patterns is vital for marketers especially during and post-pandemic,” stated Dean Abbott, Co-Founder & & Chief Data Scientist at SmarterHQ. “With Smarter Predictions, brand names can instantly understand what inventory and consumers are showing the greatest signs of loyalty, their engagement and decay, likelihood to acquire, lifetime worth, what they will most likely do next, and exactly how to best communicate with them moving forward– eventually providing the most personalized experience possible.”

INDIANAPOLIS, IN, May 20, 2020– Today SmarterHQ revealed the launch of Smarter Predictions, enabling online marketers to perform artificial intelligence and designed projects across all of their data and communication channels.

The launch of Smarter Predictions develops SmarterHQ as the only personalization platform making it possible for brands to take advantage of predictive marketing across all of their information sources and digital channels. While other personalization and CDP suppliers who claim to provide AI-related capabilities can only do so based upon minimal data and provider combinations, SmarterHQ can link behavioral data from several key information sources– web, mobile app, offline/in-store– and automate decisioning-driven projects through email, web, mobile push, and advertisement channels. SmarterHQ also integrates both purchase and browse habits in their designs, while other services base models off of purchases only.

SmarterHQ is CCPA, SOC 2 Type II, and GDPR compliant, ensuring the greatest levels of security and protection of customer information for their clients.

With Smarter Predictions, marketers can immediately identify cross-channel behavioral patterns and uniquely engage with low-value spenders versus high-value spenders, along with those most likely to book or purchase in the future. They can likewise quickly reactivate disengaging clients and those who are extremely engaged but have not yet converted. Additionally, the models uncover items or mixes of products that are driving the most general worth for a provided time period, even if they’re not driving the most direct earnings. Online marketers can then prioritize and set off the most appropriate material, item suggestions, and provides in real time via SmarterHQ based on the client’s most engaged channel, while maintaining a holistic view of their communication, search, and purchase history to achieve a cohesive experience.

SmarterHQ’s platform directly incorporates with 25+ marketing solutions and ESPs utilized by travel, retail and hospitality, and financial brand names, allowing teams to quickly connect and implement the advanced models within their existing toolset. Smarter Predictions projects boast a 40% open rate and 13% conversion rate typically for SmarterHQ clients. These projects make up 25% of the revenue browse projects drive for brands and increase browse project income by 33%.

Smarter Predictions offer brands the insights and ability to accurately prepare for a client’s next relocation and power the most relevant, high-conversion messages straight in the SmarterHQ platform. These dynamic, self-tuning models upgrade based on how customers connect in genuine time, which is especially important throughout hectic holiday seasons and circumstances such as COVID-19 when customer habits are continuously altering.

About SmarterHQ is a personalization

platform constructed on a CDP facilities that makes it easy for online marketers to increase earnings now and consumer relationships in time by powering extremely appropriate, cross-channel experiences. Trusted by leading brands such as Bloomingdale’s, Omni Hotels, Santander Bank, and Sam’s Club, SmarterHQ activates and unifies real-time multichannel information, recognizes audiences quickly based upon client behavior and profile information, and automates tailored material throughout email, web, mobile push, print, and ad channels. Discover more at SmarterHQ.com. # # #

Smarter Predictions offer brand names the insights and ability to accurately expect a client’s next move and power the most appropriate, high-conversion messages straight in the SmarterHQ platform. The launch of Smarter Predictions develops SmarterHQ as the only customization platform allowing brand names to take advantage of predictive marketing throughout all of their data sources and digital channels. While other personalization and CDP vendors who declare to offer AI-related capabilities can just do so based on limited data and provider combinations, SmarterHQ can link behavioral information from numerous crucial information sources– web, mobile app, offline/in-store– and automate decisioning-driven projects through email, web, mobile push, and ad channels. What brand names actually need are systems that automate as much as possible, allow for fast analysis of prospective reach/outcome, and make it easy to forecast results based on real behavioral information– which is precisely what we do at SmarterHQ. Trusted by leading brand names such as Bloomingdale’s, Omni Hotels, Santander Bank, and Sam’s Club, SmarterHQ triggers and unifies real-time multichannel data, identifies audiences rapidly based on customer behavior and profile information, and automates customized material across email, web, mobile push, print, and ad channels.

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