Adobe Named a Leader in B2B and B2C Commerce Suites by Independent Research Firm

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According to both Forrester reports: “Adobe is finest for brand-centric companies with rapidly developing service designs that differentiate on experience.” Both assessments specify that Magento Commerce has an” above-par, large, devoted and highly capable shipment ecosystem,” consisted of firms and option integrators, that operate in lockstep with the company to accelerate its development velocity. The platform received the highest possible score in the criteria of Personalization and Product Vision & & Roadmap. Both reports also reference PWA Studio, stating that it is “placed to decrease the expense and complexity of embracing Progressive Web App experiences.” The B2C Wave kept in mind that Magento Commerce is “above par in harder-to-find performance like membership billing and is strong in basics like order management. “The report goes on to state: “Adobe is actively marrying its renowned imagination tools with Magento Commerce, which creates an unique advantage to digital service users.” The B2B Wave specifies that Adobe delivers “above-par performance in mobile and A/B and multivariate screening.” For additional information about Adobe’s commerce abilities, see this post. Magento Commerce, part of Adobe Experience Cloud, is a market leading commerce platform for brand names of all size. Adobe Commerce Cloud is constructed on Magento Commerce and deeply integrates with Adobe Advertising Cloud, AdobeMarketing Cloud and Adobe Analytics Cloud to supply a highly adjustable end-to-end platform that allows brand names to manage, enhance the commerce and individualize experience across every touch point. Industry-disruptors like HP Inc., Unilever, AB InBev, Rite Aid, TiVo, Tweezerman, Yakima Chief Hops and a lot more rely on Magento Commerce and Adobe Commerce Cloud to get in touch with their consumers and deliver the finest commerce experience possible.

Adobe Received Highest Score Possible in Personalization, Product Vision and Roadmap, and Delivery and Extensibility Ecosystem Criteria

“Magento Commerce allows us to serve our business developing clients and distributor partners through a secure online portal, increasing the efficiency and ease of access of our business,” stated Jordan Gottlieb, director of software application engineering, Yakima Chief Hops. “While our main focus was to develop a purchase our industrial and wholesale partners to streamline self-service ordering and contract management, we were also able to release a direct-to-consumer website, serving nano- and homebrewers on the exact same platform.”

“With B2B and B2C brand names accelerating their relocate to digital as the primary way to link with their customers, commerce has taken a specifying function in Customer Experience Management (CXM),” stated Jason Woosley, vice president, Commerce Product and Platform, Adobe. “We think that being called a Leader in the B2B and B2C Wave examinations shows that we’re making the right investments to extend Magento’s capabilities to empower both commercial and enterprise brands to deliver compelling, shoppable experiences at scale.”

SAN JOSE, Calif., May 20, 2020– Adobe (Nasdaq: ADBE) today revealed that it has been positioned as a Leader in 2 recent eCommerce reports from Forrester Research Inc.– “The Forrester Wave ™: B2C Commerce Suites, Q2 2020” and “The Forrester Wave ™: B2B Commerce Suites, Q2 2020.” Adobe was among 13 vendors in the B2B Wave and 10 suppliers in the B2C Wave that were evaluated on their Strategy, Current Offering and Market Presence.

To download a complimentary copy of the Forrester Wave reports, go to the links listed below:

About Adobe Experience Cloud

Adobe is reimagining Customer Experience Management (CXM) with Adobe Experience Cloud, the market’s only end-to-end service for experience production, marketing, marketing, analytics and commerce. Adobe Experience Cloud assists brand names provide constant, compelling and constant B2B, b2e and b2c experiences throughout consumer touchpoints and channels– all while accelerating company development. Unlike tradition business platforms with static, siloed customer profiles, Adobe Experience Platform empowers companies to totally understand consumers and make information actionable through Adobe Sensei, the company’s AI and artificial intelligence technology. Industry experts have named Adobe a leader in over 20 significant reports concentrated on experience– more than any other innovation company.

About Adobe

reserved. Adobe and the Adobe logo are either registered hallmarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.

Adobe is changing the world through digital experiences. To find out more, visit www.adobe.com. © 2020Adobe Inc. Allrights


“With B2B and B2C brands accelerating their move to digital as the main way to link with their clients, commerce has taken a specifying function in Customer Experience Management (CXM),” said Jason Woosley, vice president, Commerce Product and Platform, Adobe. Unlike tradition enterprise platforms with static, siloed customer profiles, Adobe Experience Platform empowers business to totally comprehend customers and make data actionable through Adobe Sensei, the business’s AI and maker learning innovation. Adobe is altering the world through digital experiences. © 2020Adobe Inc. Adobe and the Adobe logo are either registered hallmarks or hallmarks of Adobe in the United States and/or other countries.

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