Target Looks to Acquire Tech Assets of Deliv as Startup Unwinds Operations

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Target, which got Shipt in 2017 to deal with local grocery deliveries, had actually thought about purchasing all of Deliv but passed due to the company’s unprofitability, a source told NBC. Some grocery merchants had also apparently been looking at a Deliv acquisition prior to Target stepped in, sources stated. Sucharita Kodali, a primary analyst with Forrester, stated she was baffled by the failure of Deliv at a time when last-mile shipment of ecommerce is blowing up.

Target, which obtained Shipt in 2017 to handle regional grocery deliveries, had actually thought about purchasing all of Deliv but passed due to the company’s unprofitability, a source told NBC. Some grocery sellers had likewise apparently been looking at a Deliv acquisition before Target stepped in, sources stated. Deliv plans to wind down its operations by August, the Wall Street Journal reported. Sucharita Kodali, a principal expert with Forrester, said she was baffled by the failure of Deliv at a time when last-mile delivery of ecommerce is exploding. Shipt utilizes regional pickers to process shop orders and deliver them to clients.

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