One of Australia’s Largest Global Retailers, Cotton On Group, Sees Mobile Shopping Apps Support its ‘Customer-First’ Commitment

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— a native SaaS mobile app platform for retail– to launch its apps. Considering that introducing the iOS apps in November 2019, we have discovered that our app client– whether they also go shopping in shop or online, are the shoppers that engage most with our brand, producing a truly omnichannel experience. Due to the success of its iOS app, Cotton On Group will be launching the app to its Android consumers later this year so all customers can benefit from the enhanced shopping capabilities.”At Poq, we’re working with our customers to construct the future of app commerce and couldn’t be more thrilled to be working with a forward-thinking merchant like the Cotton On Group to partner with on its shopping apps,” stated Helen Slaven, Chief Revenue Officer, Poq. These apps allow sellers to build stronger brands, sell more items, deepen customer loyalty and deliver extremely relevant content, rewards and communications.

Since releasing the iOS apps in November 2019, we have actually discovered that our app consumer– whether they also shop in store or online, are the shoppers that engage most with our brand name, producing a genuinely omnichannel experience. Due to the success of its iOS app, Cotton On Group will be launching the app to its Android consumers later on this year so all clients can benefit from the enhanced shopping abilities.”At Poq, we’re working with our clients to build the future of app commerce and could not be more thrilled to be working with a forward-thinking retailer like the Cotton On Group to partner with on its shopping apps,” said Helen Slaven, Chief Revenue Officer, Poq.

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