Widen Launches Product Information Management (PIM) Solution

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Broaden’s DAM+PIM service centralises product details and content in one system. The PIM tool collates item info, such as technical specs, sizes, and colours from an enterprise resource preparation (ERP) or item lifecycle management (PLM) platform, into the Collective. Today, many brands manage product details using spreadsheets, ERP systems, and PLM tools that live in product departments.

Widen’s DAM+PIM solution centralises item details and content in one system. The PIM tool collates product info, such as technical specs, sizes, and colours from a business resource preparation (ERP) or product lifecycle management (PLM) platform, into the Collective. Today, most brands handle item information using spreadsheets, ERP systems, and PLM tools that live in item departments.

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