New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19

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The report also sheds light on differences between paid and organic installs, keeping in mind that app marketing is quick becoming a pay-to-play video game– as the market ends up being progressively competitive. On the other hand, numerous video gaming apps don’t see substantial shifts in usage throughout the day. Together, they make marketing easier, smarter and more protected for the 32,000 apps working with Adjust.

In the last week of March, the vertical saw an 132% increase in the number of installs compared to last year. The report also sheds light on differences in between paid and organic installs, noting that app marketing is fast becoming a pay-to-play video game– as the market ends up being progressively competitive. On the other hand, many gaming apps do not see substantial shifts in use throughout the day. Casual game activity increases between 12 and 4 p.m., however it’s a modest jump of only 15%. Together, they make marketing simpler, smarter and more safe for the 32,000 apps working with Adjust.

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