Profitero Raises $20m in New Round, Brings in Ad Industry Veterans

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CEO Vol Pigrukh, who co-founded the business in 2010, is stepping down from leadership as the new team comes on board. In addition to Wiener and Hofstetter, Sandor Palfy, previous CTO of LogMeIn, has taken on the very same role at Profitero.

Bryan Wiener has been named CEO and Sarah Hofstetter is the president of Profitero. Both had actually been functioning as consultants to Profitero’s board on its product roadmap and growth method considering that January. Prior to that, both became thinking about the company through deal with an endeavor firm that ultimately chose against investing. The present round was led by Scaleworks, with involvement from Conviction Capital.

Wiener and Hofstetter had both operated at media measurement firm comScore as CEO and president, respectively, but left in 2019 after less than a year due to distinctions with the company’s board, according to the Wall Street Journal. Prior to that they had led ad agency 360i, which they offered in 2010 for $275 million to Dentsu Inc.

Hofstetter stated while the other firm they worked with chosen against the investment, she and Wiener “got connected on the business, went straight to the board, said we’re actually interested and why not see if we can collaborate.”

. Profitero’s innovation and algorithms permit brand names to analyze product, positioning, price and promos across 8,000 retailer sites in 50 countries and track rival behavior. It also approximates day-to-day sales for items offered on Amazon, enabling brands to determine market share development and size category chances for future investment. One brand-new product under advancement is a series of advertising campaign management tools for Amazon.

Hofstetter said Pikrukh and his group had actually done an excellent task innovating and growing the company. “They brought in more than 4,000 brands in 50 countries, it’s remarkable what they did so far,” she said. “We desire to take it to the next level, with functions and innovations that line up with where ecommerce is going.”

“Our clients, who are primarily responsible for ecommerce in their organizations, are now in the spotlight at the C suite level, with customer embrace of ecommerce to purchase nearly whatever accelerating at hyper speed in this environment,” she stated. “At the exact same time, brand preparedness isn’t where requires to be. A recent Kantar study found only 11% of brands surveyed stated they had incorporated their ecommerce strategy and activation throughout the company.”

Profitero, an ecommerce analytics company that includes Adidas, L’Oreal and General Mills among its 4,000 clients, has actually raised $50 million in a Series B round and brought in ad market veterans to its management group as it aims to establish new items and grow its company.


Profitero’s technology and algorithms enable brand names to evaluate product, placement, price and promotions across 8,000 retailer sites in 50 countries and track competitor habits.”Our clients, who are primarily accountable for ecommerce in their organizations, are now in the spotlight at the C suite level, with customer embrace of ecommerce to buy practically everything speeding up at hyper speed in this environment,” she stated. Hofstetter said Pikrukh and his team had actually done a fantastic task growing the business and innovating.

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