PFSweb Launches U.S. Ecommerce Operation for Hi-Tech Women’s Footwear Brand Antonia Saint NY

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ALLEN, Texas, March 17, 2020– PFSweb, Inc. (NASDAQ: PFSW), a worldwide commerce services business, has been engaged by Antonia Saint NY, a disruptive hi-tech ladies’s shoe brand name, to offer eCommerce customer care and order fulfillment in the United States. This multi-year agreement is supported by PFSweb’s operations service unit, PFS.

About PFSweb, Inc.PFSweb (NASDAQ: PFSW)
is a worldwide commerce services business that manages the online consumer shopping experience on behalf of major top quality producers and retailers. Across 2 company systems– LiveArea for strategy consulting, innovative style, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services– they offer options to a broad variety of Fortune 500 ® business and home brand such as Procter & Gamble, L’Oréal USA, ASICS, PANDORA, Ralph Lauren, Shiseido Americas, Camping World, the United States Mint, and much more. PFSweb enables these brand names to supply an easier and brand-centric online shopping experience through both online and conventional company channels. The company is headquartered in Allen, TX with additional locations around the globe. For more info, please visit www.pfsweb.com. Media Relations: Matthew Kaiserman Media Frenzy Global Tel 1-678-943-7408matthew@mediafrenzyglobal.com!.?.! Investor Relations: Sean Mansouri or Scott

“From the start, we saw that PFS would include a wealth of proficiency and effectiveness, while likewise being a collective partner. They work with a few of the leading business worldwide, and completely understood our organisation design, producing a custom-made solution that lined up with our tactical vision for the brand,” said Antonia Saint Dunbar, Co-Founder and CEO at Antonia Saint NY. She continued, “Now that PFS is managing a large portion of our everyday operations, our group has the ability to concentrate on brand name growth and more item advancement.”

Antonia Saint NY makes customized-fit, timeless shoe styles that feel soft and use like sneakers on the within through patented technology. The concept for the brand name came to Antonia as she was on her method to work at the THINX head office in NYC and was when again, struck by the issues of an item that didn’t work well for women. Additionally, in action to industry research study showing 60% of people have two various sized feet, the shoes may be purchased with their patent-pending technique to split shoe sizing, and 3 various widths, further setting the brand name apart by using a larger variety of sizes, and a tailored fit for EACH foot. PFS is supplying a range of services for the brand name in assistance of Antonia Saint NY’s DTC eCommerce site. Zach Thomann, EVP and PFS General Manager, commented: “Antonia is a driven business owner, and our group is working daily to meet her vision for this growing brand name.

PFS is offering a series of services for the brand in support of Antonia Saint NY’s DTC eCommerce website. These services include fulfillment from our Memphis-area distribution school, with customer care from our Dallas-based contact center.

Zach Thomann, EVP and PFS General Manager, commented: “Antonia is a driven entrepreneur, and our group is working daily to satisfy her vision for this growing brand. It is an honor to be supporting a brand name that so passionately looks for to empower females in the world, and worths sustainable practices.”

Liolios Gateway Investor Relations Tel 1-949-574-3860 PFSW@gatewayir.com!.?.!

The solution for Antonia Saint NY went live on March 17, 2020.

The idea for the brand pertained to Antonia as she was on her method to operate at the THINX headquarters in NYC and was when again, struck by the problems of a product that didn’t work well for women. This time, it was the discomfort of uneasy, tough shoes. The daughter of a commercial designer, and the one who led the style of the initial THINX items, she set to work designing a much better shoe to provide females functionality along with charm. This resulted in the trademarked SoftSurround System ™ that provides her shoes a sneaker-like feel. In addition, in response to industry research showing 60% of people have 2 different sized feet, the shoes may be bought with their patent-pending technique to divide shoe sizing, and 3 different widths, further setting the brand apart by offering a larger selection of sizes, and a personalized fit for EACH foot. The brand continues to introduce brand-new shoe designs with a focus likewise on quality building and sustainability, and is working to innovate with more environmentally-friendly products, and carry out systems to assist the company be carbon neutral by 2021.

Antonia Saint NY makes customized-fit, timeless shoe designs that feel soft and wear like sneakers on the inside through patented innovation. The direct-to-consumer (DTC) brand name is formally making its launching with a launch that will be announced in a couple of weeks at Showfields in Soho, NYC, and is the current creation of entrepreneur and “Feminist Genius,” Antonia Saint Dunbar, who is among the three co-founders of THINX, and Obed Cepeda, who was the original seed financier in THINX.

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