New Study Shows Analytics Disconnect Between Marketing Industry and Academia

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That is the key finding in a new study by the ANA Educational Foundation (AEF) of market executives, academia, undergraduate students, and brand-new hires intended to detect talent disconnects throughout crucial market stakeholders and propose solutions.”This report clearly shows the urgency with which our industry must address this concern,” stated ANA CEO Bob Liodice. The ANA (Association of National Advertisers)’s objective is to drive growth for marketing experts, for organisations and brands, and for the market. The ANA looks for to line up those interests by leveraging the 12-point ANA Growth Agenda, which has actually been endorsed and accepted by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 global and domestic business, consisting of over 1,000 nonprofit fundraising events and client-side marketers and 600 marketing services providers (data science and technology business, ad agencies, publishers, media companies, suppliers, and suppliers).

That is the crucial finding in a new research study by the ANA Educational Foundation (AEF) of industry executives, academic community, undergraduate students, and brand-new hires planned to detect skill disconnects throughout crucial market stakeholders and propose services. The ANA looks for to line up those interests by leveraging the 12-point ANA Growth Agenda, which has actually been endorsed and embraced by the ANA Board of Directors and the Global CMO Growth Council. The ANA’s membership consists of more than 1,600 global and domestic business, including over 1,000 client-side online marketers and not-for-profit charity events and 600 marketing services suppliers (information science and innovation business, ad agencies, publishers, media business, suppliers, and suppliers).

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