Shogun Raises $10M to Help Ecommerce Brands Battle Amazon


Shogun’s financing statement points out Google research showing 53%of mobile visitors will leave an ecommerce if it takes longer than three seconds to load, and the shift of ecommerce onto apps and phones ups the ante for taking full advantage of site speed. We consumers are an impatient lot.

As an example, Shogun mentioned furnishings and home devices brand West Elm, stating it took advantage of a 15% increase in average time on site and 9% lift in revenuewith its PWA.

“Unfortunately, mobile apps and responsive websites have their own sets of concerns,” Shogun stated in its financing statement article.”For circumstances, while organisations are able to design their sites for a range of screen sizes, they still suffer from sluggish load times. This is specifically true if their consumers aren’t linked to a WiFi network or [ don’t] have a strong signal at the time.”

Shogun said it will utilize the $10 million in part to introduce a product called Shogun Frontend, making it possible for DTC brands to construct sub-second page load ecommerce stores using the power of headless commerce, i.e. the separation of the front and back ends of ecommerce sites, and progressive web apps (PWA).

Shogun Page Builder integrates with Shopify, BigCommerce, Magento and Salesforce. Its ecommerce CMS software application makes it possible for brand names to quickly establish new landing pages without code, make adjustments to sales funnels and style digital stores, without compromising necessary page speed. Over the 2019 Cyber Weekend, Shogun declares, shop managers using its pages created more than $22 million in gross merchandise volume (GMV). Major brand names amongst Shogun’s 11,000 consumers include athletic shoe maker K-Swiss, DTC bed mattress start-up Leesa and view industry disruptor MVMT.

Shogun, a drag-and-drop ecommerce site home builder, has raised $10 million in Series A financing led by Initialized Capital, VMG Partners and Y Combinator to expand its Page Builder platform and release a new product that helps sellers compete with Amazon and shift to headless commerce.

“Shogun Frontend is precisely the option that our portfolio of brands in addition to thousands of other emerging brand names are seeking,” VMG partner Carle Stenmark stated in the post. “It not just democratizes PWAs by allowing emerging brand names to now cost-effectively contend in mobile commerce, it also enables easier and quicker website versions and screening– which is significantly important– by putting the control back into online marketers’ hands and getting rid of the requirement for a massive team of designers.”

Shogun Page Builder integrates with Shopify, BigCommerce, Magento and Salesforce., Shogun declares, shop supervisors utilizing its pages produced more than $22 million in gross product volume (GMV).”For instance, while companies are able to develop their websites for a range of screen sizes, they still suffer from slow load times.”Shogun Frontend is exactly the service that our portfolio of brands as well as thousands of other emerging brands are seeking,” VMG partner Carle Stenmark said in the post.

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