First Amazon Go Self-Serve Grocery Store Online in Seattle

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Photo credit: Lauren Thomas, CNBC

With e-grocery penetration of the U.S. market reaching 4.5% in 2019 and anticipated to hit 12% by 2025, Amazon’s menu of grocery offering now goes far beyond its $13.7 billion 2017 deal to get Whole Foods.

CNN stated the brand-new shop is 10,400 square-feet, approximately 5 times the size of an Amazon Go store, and stocks 5,000 products.

Amazon’s appetite for a bigger bite of the $ 839 billion grocery market was obvious in the Feb. 25 opening of the very first checkout-less Amazon Go Grocery store in Seattle.

The debut of Amazon Go Grocery comes in the middle of e-grocery technology relocations by competitors.

“Amazon Go was really focused on serving customers breakfast, lunch and treats in urban central-business-district areas,” Cameron Janes, Vice President, Physical Stores at Amazon, informed the hometown Seattle Times. Amazon Go Grocery, Janes described, will have “whatever you ‘d anticipate to find in a neighborhood market.”

7-Eleven has actually opened a 700-square-foot cashier-less store near its home office in Texas, CNBC said, noting that Walmart’s wholesale department is testing cashier-free technology a Sam’s Club Now store in Dallas.

Amazon, meanwhile, works to integrate the around 500 Whole Foods shops into its portfolio. In a records of Amazon’s Jan. 30 call to go over Q4 profits, a J.P. Morgan analyst inquired about the effect of integrating Amazon Fresh into Prime and dropping the $ 14.99 shipment charge.

Amazon Go and Amazon Go Grocery stores are powered by the very same kinds of technologies used in self-driving vehicles: Computer vision, sensing unit combination and deep learning, Amazon said. Clients need an Amazon account, the Amazon Go app, and a newer-generation iPhone or Android phone.

E-grocery pickup and delivery was a crucial factor driving Walmart’s Q4 earnings as it completes with Kroger, Target and Amazon.

No cashiers or checkout workers in Amazon Go and Amazon Go Grocery shops does not mean no staff members. Amazon associates greet shoppers, restock racks, and answer questions.

CNBC mentioned increasing competition, reporting that tech start-ups AiFi and Grabango are working on self-governing systems for big retailers taking on Amazon.

Buyers will find fresh fruits, meats and vegetables, craftsmen breads, cheese and baked goods from regional and local kitchen areas and bakeshops, along with ready-to-heat meals. Beer, white wine, and spirits are also stocked.

“Our grocery shipment orders from the mix of Amazon Fresh and Whole Foods Market more than doubled in the fourth quarter year-over-year,” said Brian Olsavsky, Amazon’s SVP and CFO on the call. “So our company believe consumers are beginning to see and take benefit of this. We will see where individuals’s preferences and tastes will take them. … whether they go to the shop, Whole Foods, whether they use Prime Now or Amazon Delivery for their groceries. Today, we’re actually simply screening and responding to the customer need and the customers’ choices, and we’ll do so for the foreseeable future.”

First came Amazon Go, introduced in January 2018, likewise in Seattle, offering ready-to-consume breakfast, lunch, and treat options, a relocation that targeted corner store chains like 7-11, GetGo and Cumberland Farms. Today there are 25 Amazon Go shops in New York, Chicago, San Francisco and Seattle.

Customers scan the QR code from the app at the gate to go into the shop and then put the phone away. Amazon’s innovation spots when items are taken from or gone back to the shelves and keeps track of them in a virtual cart. When shoppers are done, they merely leave the store. Amazon sends out an invoice and charges consumers’ Amazon accounts. Friend or family can go shopping with clients if they are scanned at the gate.


Amazon Go and Amazon Go Grocery stores are powered by the very same types of technologies utilized in self-driving automobiles: Computer vision, sensing unit blend and deep knowing, Amazon stated. Amazon sends out a receipt and charges customers’ Amazon accounts. No cashiers or checkout workers in Amazon Go and Amazon Go Grocery shops doesn’t suggest no workers. Amazon, on the other hand, works to include the approximately 500 Whole Foods shops into its portfolio. … whether they go to the store, Whole Foods, whether they utilize Prime Now or Amazon Delivery for their groceries.

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