PK Announces Rebrand as it Realigns Focus on the Experience Economy

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PK’s acquisitions over the past two years of business that include Lenati, Connective DX, Gamma Partners, Vanick and Yotabites empower PK to tap into the experience economy. With boosted abilities, the company now melds tested style and technology engineering competence to bring a wide variety of experiences to life.

“The powerful brand interactions that run the world all center on a single concept: connected experiences,” Kris Klein, CMO at PK, said. “B2C and B2B consumers now anticipate that the services and items they purchase level approximately a larger relationship rather than simply being part of a single deal. Our raised and broadened abilities allow us to help our clients determine, engineer and run experiences that link with customers in profound ways and provide results that open greater value and ROI.”

24, 2020– PK , the global services firm that helps the world’s most customer-obsessed brand names design, construct and run the future, today announced its rebrand from ProKarma to reflect a tactical focus on experience engineering. Following a multi-year acquisition strategy and change, the company is launching a new brand name that elevates PK’s expanded capabilities to create minutes that matter.

PK has likewise substantially broadened its worldwide footprint over the past year with two brand-new offices in Mexico to develop same-shore abilities and increasing time zone support with a higher presence in South America. In addition, PK bolstered its scale in India with a new office in Bangalore. “With our new workplaces and included core capabilities, we are able to supply tailored client services teams with a mix of resourcing to speed up job delivery,” said Vivek Kumar, co-president at PK accountable for all international operations.

Move marks the next stage of PK’s development following a tactical change and multiple acquisitionsPORTLAND, OR, Feb.

“We’re a business of designers, makers, and contractors that comprehend how to create, engineer, and provide the connected experiences that our clients desire,” said Vijay Ijju, co-president at PK responsible for core market verticals, digital service lines, and options. “We accelerate the shipment of results by bringing together industry knowledge and cutting– edge technology, and it’s our craftsmanship that separates us from the pack.”

This market classification consists of technology-powered digital and marketing touchpoints that enable high-impact brand connections like lifestyle apps, 5G and IOT improvements, personalized ecommerce and connected healthcare platforms. The move marks the start of PK’s next advancement as it pursues considerable development over the next few years.

As a part of the rebrand, the brands of all of the companies PK has gotten have been retired. For details about PK’s new brand, go to www.pkglobal.com.

About PK is

the experience engineering company. Together with the world’s most customer-obsessed companies, we combine terrific design and strong tech to develop pioneering experiences that accelerate results for partners, clients and employees. Through cutting-edge innovation and a commitment to deep workmanship, we assist our clients run the future. PK is over 3,500 people strong in 22 cities across 4 countries. Find out more at www.pkglobal.com. # # #

“The effective brand name interactions that run the world all center on a single idea: connected experiences,” Kris Klein, CMO at PK, said. PK’s acquisitions over the past two years of companies that include Lenati, Connective DX, Gamma Partners, Vanick and Yotabites empower PK to tap into the experience economy.”We’re a company of designers, makers, and builders that comprehend how to create, engineer, and provide the connected experiences that our customers want,” said Vijay Ijju, co-president at PK responsible for core industry verticals, digital service lines, and options. As a part of the rebrand, the brand names of all of the companies PK has actually obtained have actually been retired.

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