RRD Partners with Microsoft Store to Boost In-Store Marketing Efforts

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RRD is the very first total print studio for Microsoft Store that can print and use automation at big scale. Microsoft Store will utilize RRD’s technology to automate sign-building workflows, while supplying the versatility to customize content and rates for various shop areas. This accelerates the entire process and allows each retail location to respond to any changes with brand-new signs in a matter of hours– not days.

To ensure consistency while also being quick with its printed collateral, the retail brand name required a method to combine work for in-store signs throughout all Microsoft Store places in the United States, Puerto Rico, and Canada.

CHICAGO, Feb. 5, 2020– R.R. Donnelley & & Sons Company (RRD) (NYSE: RRD), a leading global service provider of multichannel solutions for marketing and organisation communications, is partnering with Microsoft Store to provide technology-supported, end-to-end creative and print security services, helping the retail brand name boost in-store engagement and quickly respond to vibrant market conditions.

“RRD’s expertise and technology-based retail services ensure seamless creative, production and execution, which will assist Microsoft Store achieve their in-store marketing goals,” stated Doug Ryan, president of RRD Marketing Solutions. “From the production and production of interesting material to printing, shipping, and even setup, RRD is a one-stop shop for retail brands wanting to get an edge in a competitive market.”

The collaboration between RRD and Microsoft Stores began in December 2019.

RRD’s tech-enabled innovative and print support for Microsoft Stores in US, Canada, and Puerto Rico enables a more constant, engaging and responsive in-store consumer experience.

About RRD

RRD is a leading worldwide service provider of multichannel business communications services and marketing services. With more than 50,000 clients and 39,500 staff members across 34 nations, RRD offers the market’s most detailed offering of solutions developed to assist companies– from Main Street to Wall Street– enhance customer engagement and simplify organisation operations throughout the total customer journey. RRD provides a comprehensive portfolio of abilities, experience and scale that allows organizations all over the world to produce, handle, deliver, and optimize their marketing and business interactions methods. For more details, check out the Company’s website at www.rrd.com.


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