The loss leader market method is time-honored and common, and as soon as you know what it looks like, you will see evidence of loss leaders everywhere. It’s true: if you have the resources to take a loss on a product that your rival might not be able to price at a loss, you have a benefit over the competitors. A loss leader that functions without a connection to your other items might result in a loss in revenue.
The loss leader market strategy is time-honored and ubiquitous, and as soon as you understand what it looks like, you will see evidence of loss leaders everywhere. If your loss leader strategy includes bringing clients back for various and subsequent products (think video games with gaming devices or more books in a series), this is a terrific opportunity to develop brand name commitment. It’s real: if you have the resources to take a loss on a product that your competitor may not be able to rate at a loss, you have an advantage over the competition. The guidelines were made to safeguard small organisations from larger companies and box shops that benefit from loss leading and can manage to take a loss. A loss leader that operates without a connection to your other items could result in a loss in profit.