2019 Holiday Season Takeaways and Ecommerce Marketing Action Items

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It’s possible that Black Friday week was a result of the day falling later on in the year, but it continues the pattern of a growing sales occasion. The Cyber Five(Thanksgiving through Cyber Monday)now accounts for 20%of the holiday season’s ecommerce income. To put this in context, social media drove less than 2%of sales. In general, there were 10% more e-mails sent in November than in October. In November, there were 54 %more emails sent out throughout Black Friday week than in the previous weeks.

To put this in context, social media drove less than 2%of sales. In general, there were 10% more emails sent out in November than in October. In November, there were 54 %more emails sent throughout Black Friday week than in the previous weeks.

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