Bazaarvoice originated the classification of genuine reviews and user-generated material, functioning as a relied on partner to the world’s leading brands and merchants, stated Nealon. At a time when customers increasingly insist on trustworthy user-generated content to make purchase decisions and brand names and sellers look for to innovate on their go-to-market playbooks to drive earnings growth, Bazaarvoice is poised to provide increased worth to sellers, brand names, and consumers. Recent item innovations and acquisitions focused on driving quantifiable results for our customers have actually extended our leadership position and set us up for the next chapter in our company story, and I am thrilled to lead the business into its next phase.
New York, NY, Jan. 8, 2020– Bazaarvoice , Inc. today announced it has designated Keith Nealon as Chief Executive Officer (CEO). In his brand-new role, Nealon will draw on over twenty years of experience with high-growth innovation business to assist scale Bazaarvoice’s leadership position into brand-new markets and locations of innovation.
Keith is an experienced business owner and executive with a strong performance history leading effective, client-focused growth. His innovation and go-to-market experience is the ideal match for business requirements of Bazaarvoice, said Joe Davis, Operating Executive, Marlin Equity Partners. With expansion into worldwide markets, acquisitions of brand-new services, and organic roadmap acceleration over the last two years, Bazaarvoice is placed for continued growth, and we eagerly anticipate Keith driving rapid success for business and its clients.
Nealon assumed his function as CEO on Jan. 1, 2020, and is based out of Bazaarvoice’s head office in Austin, Texas.
Established in 2005, Bazaarvoice is headquartered in Austin, Texas, with offices in North America, Europe, Asia and Australia. For more details, visit www.bazaarvoice.com.
Monthly in the Bazaarvoice Network, more than a billion customers create, view, and share authentic user generated-content consisting of evaluations, answers and questions, and social images throughout more than 6,200 worldwide brand name and seller websites. From search and discovery to buy and advocacy, Bazaarvoice’s options help merchants and brand names reach in-market buyers, customize their experiences, and give them the self-confidence to purchase.
Joe Davis of Marlin Equity Partners has worked as CEO since Marlin Equity obtained Bazaarvoice in February 2018; he will transition out of the CEO function and return to his initial role as Operating Executive.
Most just recently, Nealon was the Chairman and CEO of monetary technology platform Vyze, which was obtained by Mastercard in April 2019. Prior to that, he held leadership functions at both private and public innovation business, consisting of Adaptive Insights, Eloqua, ShoreTel, Conductor, and NaviSite.
Bazaarvoice pioneered the category of genuine evaluations and user-generated material, serving as a relied on partner to the world’s leading sellers and brands, said Nealon. At a time when customers progressively firmly insist on reliable user-generated content to make purchase choices and brands and sellers seek to innovate on their go-to-market playbooks to drive revenue development, Bazaarvoice is poised to deliver increased value to sellers, brands, and buyers. Each month in the Bazaarvoice Network, more than a billion consumers produce, view, and share genuine user generated-content including reviews, answers and concerns, and social pictures throughout more than 6,200 international brand name and merchant sites.